Pinterest for Business - "FREE" Advice (From "the" UK expert)

Pinterest is used everywhere for both personal and business reasons. You can find inspiration and seek out ideas about new products. The "in-built" capability to organise and share your own stuff is outstanding. Pinterest has become the fastest way to find and drive new traffic to your website. It is simply "THE MUST HAVE" marketing and organising tool FOR 2019.

 tap  You are welcome to pin images from this page  to pin / save any photos & charts


 tap  Follow Me on Pinterest  to visit my first -  Pinterest boards

 tap  Follow Me on Pinterest  see Pinterest implementation info

 tap  Follow Me on Pinterest   to see an integrated - P-web page

 tap  Follow Me on Pinterest   to view info on drop-shipping new

tap  Feeding the outdoor oven to visit our G Structures web-site

Pinterest for Business Consultant - Expert information is right here for all Pinterest users -  Learn how to generate "new and growing - FREE web-traffic" for your own business, website or drop-ship site!


 Welcome from me Ricardo here in Chester UK (ex-corporate business planner and for 20+ years an entrepreneur - now retired) - Visits to this page are coming from all over the world, I am answering questions by email ask here> (I reply within 2 days "at this time"). The info below is being updated with developing knowledge daily!

Services I am offering right now are help with setup and development of your own P structure + website integration. Further services including monetisation and drop-shipping also available.

 THE BIG NEWS is right here - I have been working on how to develop and track "VIRAL PINS". In the last couple of months - I have cracked / solved this - I have the data now on 100 Viral Pins that worked this way - The process has involved, a good bit of experimentation, but now IT WORKS "it has created a mass of extra web hits to this page" - now I need to find out how to do it by location! - I will of course!

 Should you have Pinterest Save buttons on your own website?

 Answer = "YES ABSOLUTELY and ASAP": The Pinterest Save buttons help people to pin your website images. Once you install the button Visitors save and pin your images carrying a link back to your website. This generates totally free web traffic. If your images are good they are re-saved by others - the result is a large increase in your website visitors at ZERO cost!  - How simple is that!


 Here is my info step by step  - "How to start and how to generate new, no-cost additional web traffic using Pinterest".

It works. Do this "now" and the result will be - more discovery and more sales for less cost!

The images here on this page have been pinned by myself - the first one does well - the second one went "viral" and so did the third one. I am a "self-taught" expert at understanding how to use and integrate Pinterest in web marketing from a technical viewpoint - I understand this bit upside down and inside out. One thing for sure - if images of your products could perform anything even approaching the performance I achieved then your sales will increase for the lowest cost outlay imaginable. I have astounding figures as a result of this research.

 Pinterest updates the software regularly - It's now Jan 2019 - I have studied over a year and used all updates - here are my notes on/in progress:

There are NEW things added constantly.

 There are more ways to accelerate the growth of followers whilst maintaining cross traffic generation (this mornings count is over 7,000 followers growing at +10% per week) - my Pinterest site views are already over 1.8 million viewers per MONTH! - If "you" would like to increase your own web traffic Pinterest is certainly the right tool for you. (70k + Pins on my own boards so far)

It's now becoming an expected practice for websites to have Pinterest integration - so here is how it works.

Images here when pinned carry links back to this page which increases daily. The 1st one you can see is called a "rich pin" and carries live the number of times it has been repinned. You can see the number of times it has been repinned (I don't know how many times it has been repinned from re-pins it could be a LOT!) - if each new destination pinboard attracts the same, in a short time it will have reached millions of views / (new business) opportunities at a minuscule cost! - I get many questions about "drop-shipping" and have started a major study (based on information you can see here Dropshipping DO NOT - follow this advice without my recommendation - yet!

       Photo to make you think   Photo to make you think   Popular photo of Log Cabin   Problem Solved - Pinterest drives new traffic 

Pinterest ??? (many things to many people - now being referred to as "THE" fastest" growing business on our planet. Going public in just a few weeks!

All research by - Richard Grace started in 2018

I first published this page in March 2018 - and now (after building visitors + followers) I know that the "world" is very "P-interested" - more than just here on our tiny island of UK (where "by the way" we are VERY VERY SLOW in takeup).

 With more than "280 million" daily users and a growth rate of more than 50% per year, the indication (a fact even) is that Pinterest is fulfilling a demand rather well! It is NOT another Facebook which remains dominant in terms of group social interaction. Pinterest is an image, # "AND" word / "searchable" matching application with astounding/addictive share-ability AND top class functionality. + it is fun + easy to use! (those are the main reasons for P's astonishing results)
Our decisions are influenced by how things look - we all know that visual images are important regarding a high percentage of everyone's desires, interests and purchases.
In USA today more than 70% of females between 25 and 55 now use Pinterest "daily" for both enjoyment and decision making / purchasing. The male equivalent has now reached over 50 % !!. Here in the UK we "WILL" catch up or catch on even us men. (I have just not discovered why we are so far behind the International trends!
This relatively new ability to record images and make comparisons of product availability and cost is dramatically changing the way shopping works. Pinterest has made image/idea sharing "easy and enjoyable" + product matching and price comparison is simple. - "drag frame on image + click" or with lens (pinterest image matching) "point your phone and click" (you are now looking at - choice, including links directly to suppliers info)

Pinterest is now THE leading platform for image recognition, image comparison and image sharing. (the Google of images with links built in). Many images / (pins) click through directly to more info, advisors and, websites where you can review ideas, find and buy stuff quicker on-line.

So - What now? Firstly - here directly below is a working example of a pin board (it's embedded in this page and operates on a "live" basis) - I started with 18 boards in total as part of my research - increased this to 50 whilst experimenting, including shared boards and sub-boards. All these boards are all connected "live", the one right here here has (16,000+ photos of cats!) - it could easily be photos of your products) - "yes" I did say sixteen thousand + cat photos" - as you are reading this - right now - you can try by scrolling it - or read more and come back. I recommend you read more of this first - it's only a 5 minute read in total (you are welcome to take longer!) ! Note: the integrated boards on this page are truncated for reasons of page load speed.

There are many untapped applications of this technology for most if not all businesses as well as benefits for users.
The FREE Pinterest, powerful and simple to use "app" lends itself to VERY easy integration in websites. e.g. Images from sites can be saved and shared by anyone visiting (THIS IS FREE MARKETING). Importantly (here is the benefit), these images can and do carry inbuilt digital information of real value. This means users can and do find more quickly the best source of the product, idea, service or experience being offered. This outstanding function (unique to P) makes Pinterest a "search engine" of amazing ability.

It's simple for most businesses:

If images of what you do or sell are important then you MUST have a plan in place regarding how to benefit from using Pinterest. It has to become a part of your business strategy. If not, you’re missing out on key opportunities, + (perhaps) exposing yourself to loss of business to competitors. Why? - because your competition will become P friendly sooner than yourself. (As we are aware - shops and stores are struggling right now and Amazon is building more capability by the minute) - ask yourself why this is?

Why should you use Pinterest for business?

Pinterest is an image based text searchable information network. Pinners are sharing ideas when planning projects or seeking out new products to buy, enjoy and use.

Pinterest is all set to overtake "twitter" within months, to become "second only" to Facebook in the league table of the world's most used websites. Google of course remains dominant in text search.

Pinterest is quite different from ALL other social networks.

Before I say any more about how to use Pinterest for business, here’s quick overview of some key Pinterest terminology. It's simple so I had to "spice" it up a bit.

What are Pins?

A Pin is any image or short video many with embedded links that someone "a pinner" chooses to save to their own Pinterest boards. For businesses, more important than the pin itself (if anything could be) is the website link it can and does "very often" carry. If an image is pinned from your own website it carries a link back from where it came automatically. Pins get repinned by others looking for similar ideas and visits to your website go up "exponentially" (at NO cost to yourself). If visitors stay a while and pin more of your images - (guess what ?) the result is more web traffic and potentially more sales!

Every pin with an embedded link points back to the website it was pinned from. (the Pinterest software protects this from cheats) More than 160 billion (that's a hundred and sixty thousand million) Pins to date indicate that something is changing, not to mention there is something working!

What works?

In order to keep things organized, Pinners sort their own Pins into collections called boards. For example, boards can be product offers, case studies, project information or simply grouped images of things the pinner likes or aspires to.
Your own boards can be liked and followed just as you yourself can "like" and "follow" any boards of other pinners, AND maybe most importantly, you can make comments, write descriptions and include keywords + # (hashtags). Pinterest is text searchable just like Google..

Web Integration

For many businesses an active Pinterest account is now becoming a "must have". It can drive web traffic at costs miniscule by comparison with other strategies. It is becoming more significant to many business situations. Images are vital to marketing and pinterest integration with your website is now vital to maintain competitive ranking in search.

How to start

Open a "Pinterest for Business" account - make boards, label them and start pinning. If you choose to receive feedback the Pinterest for business system will keep you informed day and night (you select the frequency) + The Pinterest website gives you all the info needed to understand how to achieve the results you want.
Other Pinners can follow your entire portfolio, or just the specific boards that interest them most. Once followed the Pins you save will appear in their feed. (in this case always associated with both written and visual info + your chosen links are built in to stay).

What is a feed?

A Pinterest feed is like any feed on any other social network - it’s data or let's just call it info - about links and content from boards and users that a Pinner has followed or pinned or re-pinned. The feed you choose brings you automatic updates by email on who (which pinners) are pinning your images.

How to set up a Pinterest account.

If you use Pinterest to enhance the marketing of your business, you MUST create a "Pinterest for business" account (this is free of any charge). Business accounts offer specific valuable features including: Analytics and the ability to use Pinterest paid advertising if desired.
If you already have a personal Pinterest account, you can convert it to a business account easily. Simply, fill in some additional information about your own business + accept the business-specific terms of service.
The account setup is as easy as it gets - register - choose name - choose business or personal - sign up DONE. Now - name your boards and start to pin. No payment is required or asked for to sign up and use this system. Pinterest generate revenues by offering advertising on a paid / choice basis.

What user strategy is best? = Experienced pinners will all say the same:

It is best to pin regularly / often - the system wants you to do this, the most feedback and benefit goes to those who contribute regularly. (my own tests qualify that Pinterest gives priority to regular pinners). There are available, separate apps. (approved by Pinterest), which help automate and schedule your pinning process. (I have used "tailwind" and "pinfollow" - recommended).
Set your goals - Personal / Business - Define your strategy to suit.
Have fun - you are about to join the fastest growing network on our planet.

How is Pinterest integrated in an existing website ?

Easily - when you have a business account - see above - Pinterest "give" you access to all the codes free of any charge + on screen instructions about how to configure and use them. These codes "snippets" are cut and pasted from their page on-line into your existing code at the point (on-page) where you want your new stuff to appear.

If you are reading this using a laptop and mouse - right click - select "view source" and you will see my own Pinterest code snippets right here (you can do this on the mobile version but it is not as easy). So - Pinterest give you the code snippets - you paste them in. Of course - you may choose to leave this to whoever looks after your website (or ask them to give you 10 minutes training) - But let us not pretend this is difficult.

Summary ?

1. Sketch out where you want the P buttons (of your design and choice) +  any "action call links" to appear. 2. Paste in the Pinterest supplied codes. 3. Upload the modified pages to your webserver. All done! Now, keep an eye on how your visitors behave (using P free analytics and G analytics) then make your own strategic alterations to suit. More visitors to your website will result (easy to see in analytics). - If you get your message right then more sales will follow. -- This of course is assuming your products or services are displayed correctly to the right audience and only you could know this! - How simple is that!

This Page written by Richard - Pinterest name "ricardospizza"

For businesses I am offering - setup, integration with websites + on-going advice / consultancy. Contact me - Richard - You can see it working here / check it out on this website. See how Pinterest integration has generated 40+% traffic growth for me in recent months!


During my own Pinterest learning phase I placed images on a test board "the cat one" I named "Noellas Cats" Images from here have been pinned and repinned all over the planet and the ones pinned from this page generate traffic back daily. "Pity I don't have any cat related products to sell! -? - "But - sometimes I write my own ideas before I have thought them out!" Here below you can see my chosen cat pin and a photo of one of the most famous people who ever lived his initials are E.T. he was having a chat with one of our neighbours - her initials are J.B.)

Overview DIY- How to start- right now?

Open a Pinterest business account (free) - create boards - pin stuff and get followers + feedback data - integrate this with your website - watch analytics for the increase in your traffic and monitor the sales. If you need help contact me -  after reading the process documentation (now available here). - Thanks for reading and happy pinning.

Photos / Pins I used - Random examples here: ?

The photos (pins) below are TOTALLY random. When re-pinned they carry "automatically" 1. This webpage link / "url" - 2. A brief description of the photo content. 3. The Pinterest supplied "Rich Pin lables" where appropriate to make them stand out. 4.Some keywords and #tags in the descriptions.

Very successful pin with cat lovers  Our next door neighbour meets Edward Teller  Our son Gideon loves to ski  small-dream-house Very powerful pin - people like it a lot

Neil posted on Facebook Tiny House in Vermont   Very Good Cat Pic cannot be real   Very popular tree house pic   Lost Rings  

   This is the life - annexe, small house with everything   Outdoor Kitchen - This seems to meet the definition !!   This is the life - plan for annexe, small house with everything   This is the life - plan for annexe, small house with everything 

   This is our own cat and Pizza oven  This is the best treehouse pic yet  This is the website traffic generator pic   This is the website traffic generator pic 

     Snapshot of real pinterest analytics figures   

 Snapshot of real pinterest infographic  pinterest cat thinking infographic  pinterest cats whiskers  

Here are my own figures - Pinterest work on this site by myself all of it! - you can go direct to see all my test boards on Pinterest in new window click here

These test boards open in a new browser window and take you directly to ALL my test boards WITH all the numbers - you can check back here easily to re-read the above. Boring I know but very important - here you can see the number of pins and boards, the number of followers and most importantly - you can see the ratio of following to followers I used... Changing the ratio can produce more followers and MORE traffic immidiately.  Comments / questions are welcome..  (my email link is below).

I have published web page that explains the setup process in more detail. How to write about "human nature" - That's the difficult bit because everyone thinks they already know - yes they do but telling people what they already know is the "trick" of marketing. If you would like more detail email me with your questions - that is still completely free!

I am in Chester UK - if you want to talk with me by phone that is easy - send me an email and then (by appointment) we can chat free of any cost. You can use the talk button on the bottom of this page to send any quick notes. During any calls I can advise and send code direct to your device as we are on-line (using this stuff this makes the world a small place !).

Summary - Having re-read this "my own script" again just now - Even I find it too good to be true - however I have the data - how ? Firstly - I had a quick look and it made me think - then - I spent 12 months experimenting for a couple of hours each day. - I searched for experts everywhere I could and read ALL of their stuff and then, did a LOT of what was recommended - I integrated it in my websites, then watched the results using analytics - I talked to friends and family about it "they all let it go above their heads". Now I have CONCRETE results there is a bit of a change in thinking underway!

Remember I said this can't be done overnight - but it can be done at very low cost - if you wait then the cost will rise + 1. You may find it NEEDS to be done to compete - and 2. You will find that the catching up time becomes an issue - (that is how most good ideas progress) - "and that's all from me".

  Thanks for visiting - If you got this far - stay and have a play around with my test boards they click through to my Pinterest site where the pin boards are organised and stored. Pinterest truncate the number of Pins on integrated / display boards as 48,000+ would "for sure" slow down this page! Feel free to contact me by email if you have comments or need more help! Use email-Richard link below.

Every 10 seconds 82,000 new photos, comments and graphics are added to Pinterest - this is November 2018, the trend continues upwards and the graph is not a straight line - there has to be a reason - Pinterest have done "more" things right than wrong - "that's for sure" my own experimental testing reached 623,492 views in the last 4 weeks  + I have now recorded details of more than 150,000 potential purchasers!

Thanks for reading - comments welcome:

As you can see  - this page is all about background and startup. I have prepared now the full paper on stage 2 implementation and on-going automation. To be amongst first to receive this send an email with a very brief description of what you would like to achieve. My next piece of research supporting the above includes discussions with 5 experts who are ALL "ladies"  - I am now claiming fame as one of the first (men) to write about this!

Here are some recommended tools for scheduling and some for developing infographics. This stage of my work has included demographics analysis and the profile of following + followers. There are some new important tools which help to build a good understanding of this process. Tool 1. - free is "pinfollow" this tool allows some understanding of the important follower and following ratios and demgraphics. Tool 2 is "tailwind" a significant piece of software which links itself (given your permission) directly to your pinterest account and allows for automation of some important and time consuming processes. + The effect of joining group boards..

Swans and cygnets in real danger    Doorway to more web traffic      Borrowed from Doorway Collection   Inspirational Budah quotation

In a keynote at Shoptalk, a retail conference in Las Vegas (on 20/03/2018), Ben Silbermann, CEO and co-founder of Pinterest discussed in his prestentation, how visual discovery will be a key part of the future and how we use our smart-phones will expand beyond just taking photos. “I think in the very near future, people are going to query the world around them using P all the time,” Silbermann said. “Its going to open up the possibility for retail experiences to happen anywhere at any time.”

Recently - I watched an interview with Jeff Bezos (not been a good time for him recently) - (you can find the feed on my own pinterest/workshop wall) this is where I have pinned stuff with "drawing pins" for decades but now it is continuing using Pinterest ! It sparked off an interesting discussion between Gideon (my son and myself) not reaching any conclusion yet - typical! I am working now on the best way to find the "right" followers - talking to people all over the planet but not yet concluded - it's easy to understand why someone with a special idea gets followed a lot - but the weight of the (followers / following) is important to the Pinterest algorithm (I will update this point when concluded)

Updated overview my pinstats - 12/12/18 72K daily viewers!

The first version of setup process is online now at the process is written but still work in progress. (demand was too high to wait)


And "finally" if you have NOT seen enough "Take a look at these stats".

 Snapshot of real pinterest analytics figures

 More of real pinterest analytics figures

 That's all! - I have spent a lot of my working life studying statistics and these two charts tell a powerful story ! Pinterest is now growing more quickly in the UK right now! I am still trying to find out why I get 100 visitors to this page from USA to each one from UK!!! if anyone wants to see the sheer depth of statistics available to make strategic decisions I have published a page at you will need quite a lot of time on this but in business you need to understand your client base!

Thanks for visiting - More live pin boards below including my own favourite Olivetti - was my first employer, a great company with fabulous designers - Richard