What is Pinterest ??? (many things to many people - and NOW the "fastest" growing business on planet earth)
By: Richard Grace February 2018
With more than "250 million" daily users and a growth rate of
more than 50% per year the indication is
that Pinterest is fullfilling a demand rather well. It is not
another Facebook which remains dominant in terms of group social
interaction. Pinterest is an image storage and matching application with
astounding / addictive shareability and functionality. + it is fun
Many purchasing decisions are influenced by how things look - as we all know, visual images are important regarding a high percentage of everyones wants, needs and of course - purchases.
In USA today more than 70% of females between 25 and 55 now use pinterest "daily" for both enjoyment and decision influencing. The male equivelant has reached over 50 % !!. Here in the UK we will catch up fast.
This seemingly - new ability to record images and make comparisons of product availibility and cost is dramatically changing the way shopping works for many things. Pinterest has made image sharing "easy and fun" + the ease of product matching is a simple "drag frame on image + click". Now Pinterest is "simply" the leading platform for image recognition, image comparison and image sharing by a long way. Many of the images / (pins) link and click through directly to suppliers, advisors and most importantly places to buy stuff on-line.
So - What now? Firstly here directly below is an example pin board - I made 18 boards in total as part of my research - (this is live "8000" photos on cats and counting) - "yes I did say eight thousand of cats" - as you are reading this - right now - you can try by clicking about with it - or read more and scroll back. Of course I recommend you read more of this first - it's only a 2 minute read in total !
There are vast untapped and valuable applications of this technology for most if not all businesses as well as individuals.
The Pinterest, powerful and simple to use "app" lends itself to easy integration with websites. e.g. Images from web-sites can be shared by anyone visiting. Importantly (here is the benefit), these images can and do carry inbuilt digital information of real value (links) + of course this helps users to find more quickly the source AND other sources of the product, idea, service or experience.
It's as simple as this for most businesses:
If images of what you do or what you sell are important then you must have a plan in place regarding how to benefit from Pinterest marketing. This simply has to be a part of your business strategy. If not you’re missing out on key opportunities. + (perhaps) exposing yourself to loss of business to competitors. Why? - because they will become P friendly sooner than yourself. (Shops and stores are struggling now and Amazon is building more capability by the minute.) - ask yourself why this is?
Why should you use Pinterest for business?
Pinterest is a network where people look for inspiration, users are sharing ideas when seeking out out new products to buy, enjoy and use. I have studied the latest data and Pinterest is all set to overtake twitter and become second to Facebook in the league table of the world's most used websites. It's quite different from other social networks. Before I talk any more about how to use Pinterest for business, here’s quick overview of some key Pinterest terminology. It's simple so I had to "spice" it up a bit.
What are Pins?
A Pin is any image or video that someone "a pinner" chooses to save to their own Pinterest boards. For businesses, more important than the image itself (if anything could be) is the website link it can and does carry. If a pin arrives from your website it carries a link back from where it came. Pins get repinned by others looking for similar ideas and visits to your website go up. If visitors stay a while and pin more of your images - (guess what ?) this = more web traffic and more sales!
Every pin with an embedded link points back to the website it was from. More than 150 billion (that's a hundred and fifty thousand million) Pins to date indicate that something is changing not to mention there is something working!
In order to keep things organized, pinners sort their own Pins into collections called boards. For example, boards can be product offers, case studies, project information or simply what the pinner likes or aspires to.
Your own boards can be liked and followed just as you yourself can "like" and "follow" AND maybe most importantly, you can make comments.
For many businesses Pinterest is now a "must have" as it can drive web traffic at costs miniscule by comparison with other strategies. It is becoming more and more significant to many business situations. Images are vital to marketing and pinterest integration with your website is now vital to maintain growth.
How to start
Open an account - make boards, lable them and start pinning. If you choose to recieve feedback the pinterest system will keep you informed day and night with all the info you need to understand how to get the result you want.
Other Pinners can follow your entire portfolio, or just the specific boards that interest them most. Once followed the Pins you save will appear in their feed. (in this case always associated with visual info).
A Pinterest feed is just like a feed on any other social network - it’s data or let's just call it info - about links and content from boards and users that a Pinner has followed or pinned or re - pinned.
How to set up a Pinterest account.
If you would like to use Pinterest to market your business, you should create a Pinterest business account, rather than a personal account. Business accounts offer specific features like analytics and the ability to use Pinterest paid advertising if required.
If you already have a personal Pinterest account, you can convert it to a business account easily. You simply need to fill in some additional information about your business + accept the business-specific terms of service.
The account setup is just about as simple as it gets - register - choose name - choose business or personal - sign up DONE. Now - name a board and start to pin. No payment is required or asked for to sign up and use this system. Pinterest generate revenues by offering more products on a choice basis.
What works best:
Experienced pinners will all say the same:
Best to pin regularly / often - the system wants you to do this and the best feedback and benefit goes to those who contribute regularly.
Set your goals - Personal or Business - Define your strategy to suit the goal.
Have fun - you are about to join the fastest growing network on our planet.
How is Pinterest integrated in an existing website ?
Easily - when you have a business account - see above - Pinterest "give" you access to the codes free of any charge + simple instructions about how to use them. These codes "snippets" are cut and pasted from their page on-line into your existing code at the point where you want the new stuff to appear.
You are no doubt reading this using a screen - right click select "view source" and you will see the code right here on this page. So Pinterest give you some new code snippets - you paste it in. Of course you may choose to leave this to whoever looks after the website (or ask them to give you 10 minutes training) - But let us not pretend this is difficult.
- 1. Sketch out where you want the buttons (of your design and
choice) + any call to action links to appear. Paste in the
pinterest supplied codes. Upload the new pages. All done! Now keep
an eye on how your visitors behave (using analytics) and make
alterations to suit. More visitors will result. - If you get your
message right then as a result more sales will follow. -- This of
course is assuming your products or
displayed correctly to the right audience and only you know this! - How simple is that!
This Page by Richard - Pinterest name "ricardospizza"
For businesses we offer setup, integration with websites or on-going consultancy. Contact Richard - You can see here / check out on this website. See how Pinterest integration has generated 40+% traffic growth in 6 months! - It works like this - during my own pinterest learning phase I placed images on a test page and pinned this one (below) to a board I named "Noellas Cats" It has been pinned and repinned all over the planet and generates traffic daily. "Pity I don't have any cat related products to sell"! "But - sometimes I write my own ideas before I have thought of them" Here is another cat pin and a photo of one of the most famous people who ever lived on our planet. Having a chat with one of our neighbours.
So in summary - open pinterest business account (free) - create boards - pin stuff and get followers + feedback data - integrate this with your website - increase your traffic and sales. If you need help contact me. - Thanks for reading and happy pinning.
These test boards open in a new browser window and take you directly to the boards WITH the numbers in order that you can check back here easily to re-read the above. Boring I know but very important - here you can see the number of pins and boards, the number of followers and most importantly - you can see the ratio of following to followers I used... Comments by email welcome.. >> (email link just below)
I am writing the web page that explains this bit now! How to write about "human nature" - That's the difficult bit because everyone thinks they already know - yes they do but telling people what they already know is the trick of marketing. If you would like a bit more detail email me with your questions - that is completely free!
Just - (by the way) I am in Chester UK but if you want to talk with me at no cost from anywhere on the planet that is easy - send me an email and then (by appointment) we can chat free of any cost using the talk button on the bottom of this page. At the same time I can advise and send code direct to your device as we are on-line (using this makes the world a small place !).
I have re-read this "my own script" - Even I find it too good to be true - however I have the data - how ? firstly - I had a quick look and it made me think - then - I spent 12 months experimenting and analysing. - I searched the planet for experts and read ALL their stuff and did a lot of what was recommended - I integrated it in my own website and watched the results in analytics - I tried talking to friends and family about it "they all let it go above their heads". Now I have CONCRETE results there is a bit of a change underway. This can't be done overnight - but it can be done at very low cost - if you wait then the cost will rise + 1. You will find it NEEDS to be done to compete - and 2. You will find that the cost of doing it has started to RISE - (that is how all good ideas progress) - "that's all from me". Thanks for visiting - If you got this far - stay and have a play around with my test boards. + feel free to contact me if you need help!
Every 10 seconds 80,000 new photos or comments are added to Pinterest this is Feb 2018, the trend is upwards and the graph is not a straight line - there has to be a reason - they have "more" things right than wrong - "thats for sure"