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You found it! How to use Pinterest for Business - FREE Advice - From: Ricardo - "THE - UK Pinterest - Expert"

Pinterest IS "THE" fastest growing Social Network & Search-Engine. Here you can find help + inspiration and "NEW ideas". The "in-built" capability to share + create free web-traffic to any site is OUTSTANDING!  

P is "SIMPLY THE BEST" marketing + organising web tool! This page explains - HOW to use P & why!

Tap   You are welcome to pin images from this page  to save / pin any images

 Tap   Follow Me on Pinterest - see our Pinterest boards

 Tap   Follow Me on Pinterest -  see a P-integrated page

Tap   Follow Me on Pinterest - Boring Brexit Story on P.

Tap  Follow Me on Pinterest -  Latest Coronavirus Info

Note: - All integrated P boards here are "LIVE"

Pinterest Company Info

URL: https://www.pinterest.com/

Founded on: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

250 million (source)

Last updated: 17/9/18

Number of Pinterest Users from the US:

125 million

Last updated: 17/9/18

Number of Pinterest Users around the World:


Last updated: 17/9/18

Total Number of Pinterest Pins:

175 billion+

Last updated: 17/9/18

Total Number of Pinterest Boards:

3 billion+

Last updated: 17/9/18

Total Number of Pinterest Users who save Shopping Pins on Boards Daily:

2 million

Pinterest Market Value:

$15 Billion+ (source)

Pinterest Demographics

  • 81% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • Millennials use Pinterest as much as Instagram.
  • The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
  • Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 30% of all US social media users are Pinterest users.
  • 50% of Pinterest users are from the US.

Pinterest Financials

  • Pinterest is on its way to make $700 million in revenue this year.
  • Pinterest is currently valued at more than $11 billion and aiming for an IPO in 2019 with $13-$15 billion valuations.

Fun Facts

  • There are over 75 billion ideas on Pinterest.
  • 40% of Pinners Have a Household Income of $100k+,
  • 87% of Pinners have purchased a product because of Pinterest.
  • 72% of Pinners use Pinterest to decide what to buy offline.
  • 1 of 2 Millennials Uses Pinterest Every Month.
  • Over 5% of all referral traffic to websites comes from Pinterest.
  • Pinterest said 80% of its users access Pinterest through a mobile device.
  • 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
  • Two-thirds of pins represent brands and products.
  • Food & Drink & Technology are the most popular categories for men.
  • An average Pins made by an Active Female User is 158.
  • Top Category in the US is Art, Art Supplies & Hobbies.
  • Recipes: There are more than 1.7 billion recipe Pins.
  • Shopping: Every day nearly 2M people Pin product rich Pins.
  • 50% Have Made a Purchase After Seeing a Promoted Pin.
  • Promoted Pins are repinned an average of 11 times per advertisement.
  • Articles: More than 14 million articles are Pinned each day.
  • Average time spent on Pinterest per visit is 14.2 minutes.


  "Welcome" this is a page dedicated to usage data and demographics - researched / organised by Ricardo - Pinterest for Business UK Expert / Consultant - New information is right here for ALL Pinterest users -  Learn to generate "additional growing / FREE web-traffic" for your own business website or drop-ship site.



Pinterest age & gender demographics

Although more popular with younger users, Pinterest still has a steady user base across demographics ranges.

  • 34% of 18-29 year olds use Pinterest.
  • 34% of 30-49 year olds use Pinterest.
  • 26% of 50-64 year olds use Pinterest.
  • 16% of 65+ year olds use Pinterest.

Although a higher percentage of online women use the platform, 50% of all new signups are men.

Pinterest location demographics

More than 50% of Pinterest users live outside of the US.

For US social media users, here is the breakdown of use by region:

  • 29% of adults living in urban areas use Pinterest.
  • 31% of adults living in suburban areas use Pinterest.
  • 28% of adults living in rural areas use Pinterest.

Pinterest education demographics

  • 18% of adults with a high school diploma or less use Pinterest.
  • 32% of adults with some college experience use Pinterest.
  • 40% of adults who graduated college use Pinterest.

Pinterest income demographics

  • 20% of adults who make less than $30,000 use Pinterest.
  • 32% of adults who make between $30,000–$49,999 use Pinterest.
  • 34% of adults who make between $50,000–$74,999 use Pinterest.
  • 39% of adults who make over $75,000 use Pinterest.








This page is FULL of "Tips and Tricks" to help Pinterest users both business and personal. The information here will help you organise your own ideas + get them found. Pinterest is the ONLY social-media image based web application which makes it easier to find new business at Zero cost.

Visitors to this page - typical spread!


  + Here below are all the answers to - why you should use Pinterest for your Business

The Upcoming (now announced) Pinterest IPO "is one to watch" - basic Pinterest quick review here:

Founded in 2009, Pinterest provides a social media and information search system to find stuff and organise images, typically photos, recipes and short movies. “Pinterest inspires you to discover and sort images that you love. It engenders creativity and allows easy / tidy collecting of your own stuff.” At the same time it is now becoming one of "THE" main drivers of traffic to websites worldwide.

It’s a simple but powerful application and a VERY effective e-commerce / communication platform. Revenues are expected to hit $1.5 billion this year. There are worldwide, more than 250 million active users so far.

Pinterest is now in the top-five mobile apps. One third of users access their own accounts on a daily basis.

 Funding has reached $1.5 billion and current valuation is close to > $12 billion. Pinterest expects to launch its initial public offering very soon. (All news here available as it happens on my own Pinterest boards)


All the information below is written by "me" Ricardo here in Chester UK (ex-corporate business planner and for 20+ years an entrepreneur - now "sort-of" retired) - Visits to this page are coming from all over the world, I am answering hundreds of questions by email, you can ask here in any language + if you send your website url I advise free of any charge on the potential of Pinterest + integration on your own website > richardgrace1@gmail.com (I can usually reply within 2 days). All the information here is updated constantly with developing knowledge!

Services I am offering are: Help / consultancy with setup and development of your own P structure including quick and easy "website integration" for your own site. Further services including help with monetisation and drop-shipping are also available.

Note: If you would like this page or your email reply in your own language email richardgrace1@gmail.com specify your language and I will publish or reply with translated copy (by Google of course).


There are NEW things added constantly.

 Here are more ways to accelerate the growth of followers whilst maintaining cross traffic generation (this mornings count is over 8,450 followers growing at +10% per week) - my Pinterest site views are already over 1.8 million viewers per MONTH! - If "you" would like to increase your own web traffic Pinterest is certainly the way forward for you. (there are 70k + Pins on my own boards so far)

It's now becoming expected for websites to have Pinterest integration - so here is more on how this works.

The images here when pinned carry inbuilt links directly back to this page. This achieves web traffic increases daily. The 1st one you can see is called a "rich pin" and carries live the number of times it has been repinned. You can see the number of times it has been re-pinned. From those the escalating re-pins could be a LOT! - if each new destination pin board attracts the same, in a short time it will have reached millions of views / (new business) opportunities at a minuscule cost! - I am now getting many questions about "drop-shipping" and have recently started another study (based on information you can see here) - it is written by Damien Defranco - "the world expert on this subject"  Dropshipping / I am now recommending this.


 Photo to make you think   Photo to make you think   Popular photo of Log Cabin   Problem Solved - Pinterest drives new traffic 

 Image may contain: 2 people, including Gideon Durakli-Grace, people smiling, text   
The guy on the left (my son) designed the poster and the pic on the right is a part of Chester.


Pinterest ??? (many things to many people - now qualified as "THE" fastest" growing business on our planet. + Going public in just a few weeks!

All research here by - Richard Grace started in 2018

I first published this page in March 2018 (after building visitors + followers) I know now that the "world" is very "P-interested" - more than just here on our tiny island of UK (where "by the way" we are VERY VERY SLOW in take-up).

 With more than "280 million" daily users and a growth rate of more than 50% per year, the indication (a fact even) is that Pinterest is fulfilling a demand rather well! It is NOT another Facebook which remains dominant in terms of group social interaction. Pinterest is an image, # "AND" word / "searchable" matching application with astounding/addictive share-ability AND top class functionality. + it is fun + easy to use! (those are the main reasons for P's astonishing results)
Our decisions are influenced by how things look - we all know that visual images are important regarding a high percentage of everyone's desires, interests and purchases.
In USA today more than 70% of females between 25 and 55 now use Pinterest "daily" for both enjoyment and decision making / purchasing. The male equivalent has now reached over 30 % !!. Here in the UK we "WILL" catch up or catch on even us men. I have not yet discovered why we are so far behind these International trends (but I will)!
This relatively new ability to record images and make comparisons of product availability and cost is now changing the way shopping works. Pinterest has made image/idea sharing "easy and enjoyable" + product matching and price comparison - "it's simple". - "drag frame on image + click" or with lens (pinterest image matching) "point your phone and click" (you are now looking at - choice, including links directly to a choice of suppliers info)

Pinterest is now THE leading platform for image recognition, image comparison AND image sharing. (the Google of images with links built in). Many pins click through directly to more info, advisors and, websites where you can review ideas, find and buy stuff quicker on-line.

So - What now? Firstly - here directly below is a working example of a pin board (it's embedded in this page and operates on a "live" basis) - I started with 18 boards in total as part of my research - increased this to 50 whilst experimenting, including shared boards and sub-boards. All these boards are all connected "live", the one right here below has (16,000+ photos of cats!) - it could easily be photos of your products) - "yes" I did say sixteen thousand + cat photos" - as you are reading this - right now - you can try by scrolling it - or read more and come back. I recommend you read more of this first - it's only a 5 minute read in total (you are welcome to take longer!) ! Note: the integrated boards on this page are truncated for reasons of page load speed.

There are many untapped applications of this technology for most if not all businesses as well as benefits for users.
The FREE Pinterest, powerful and simple to use "app" lends itself to VERY easy integration in websites. e.g. Images from sites can be saved and shared by anyone visiting (THIS IS FREE MARKETING). Importantly (here is the benefit), these images can and do carry inbuilt digital information of real value. This means users can and do find more quickly the best source of the product, idea, service or experience being offered. This outstanding function (unique to P) makes Pinterest a "search engine" of amazing ability.

It's simple for most businesses:

If images of what you do or sell are important then you MUST have a plan in place regarding how to benefit from using Pinterest. It has to become a part of your business strategy. If not, you’re missing out on key opportunities, + (perhaps) exposing yourself to loss of business to competitors. Why? - because your competition will become P friendly sooner than yourself. (As we are aware - shops and stores are struggling right now and Amazon is building more capability by the minute) - ask yourself why this is?

Why should you use Pinterest for business?

Pinterest is an image based text searchable information network. Pinners are sharing ideas when planning projects or seeking out new products to buy, enjoy and use.

Pinterest is all set to overtake "twitter" within months, to become "second only" to Facebook in the league table of the world's most used websites. Google of course remains dominant in text search.

Pinterest is quite different from ALL other social networks.

Before I say any more about how to use Pinterest for business, here’s quick overview of some key Pinterest terminology. It's simple so I had to "spice" it up a bit.

What are Pins?

A Pin is any image or short video many with embedded links that someone "a pinner" chooses to save to their own Pinterest boards. For businesses, more important than the pin itself (if anything could be) is the website link it can and does "very often" carry. If an image is pinned from your own website it carries a link back from where it came automatically. Pins get repinned by others looking for similar ideas and visits to your website go up "exponentially" (at NO cost to yourself). If visitors stay a while and pin more of your images - (guess what ?) the result is more web traffic and potentially more sales!

Every pin with an embedded link points back to the website it was pinned from. (the Pinterest software protects this from cheats) More than 160 billion (that's a hundred and sixty thousand million) Pins to date indicate that something is changing, not to mention there is something working!

     Snapshot of real pinterest analytics figures   

 Snapshot of real pinterest infographic  pinterest cat thinking infographic  pinterest cats whiskers  


Here are my own figures - Pinterest work on this site by myself all of it! - you can go direct to see all my test boards on Pinterest in new window click here

These test boards open in a new browser window and take you directly to ALL my test boards WITH all the numbers - you can check back here easily to re-read the above. Boring I know but very important - here you can see the number of pins and boards, the number of followers and most importantly - you can see the ratio of following to followers I used... Changing the ratio can produce more followers and MORE traffic immidiately.  Comments / questions are welcome..  (my email link is below).

I have published web page that explains the setup process in more detail. How to write about "human nature" - That's the difficult bit because everyone thinks they already know - yes they do but telling people what they already know is the "trick" of marketing. If you would like more detail email me with your questions - that is still completely free!

I am in Chester UK - if you want to talk with me by phone that is easy - send me an email and then (by appointment) we can chat free of any cost. You can use the talk button on the bottom of this page to send any quick notes. During any calls I can advise and send code direct to your device as we are on-line (using this stuff this makes the world a small place !).

Remember I said this can't be done overnight - but it can be done at very low cost - if you wait then the cost will rise + 1. You may find it NEEDS to be done to compete - and 2. You will find that the catching up time becomes an issue - (that is how most good ideas progress) - "and that's all from me".

  Thanks for visiting - If you got this far - stay and have a play around with my test boards they click through to my Pinterest site where the pin boards are organised and stored. Pinterest truncate the number of Pins on integrated / display boards as 48,000+ would "for sure" slow down this page! Feel free to contact me by email if you have comments or need more help! Use email-Richard link below.

Every 10 seconds 82,000 new photos, comments and graphics are added to Pinterest - this is now early 2019, the trend continues upwards and the graph is not a straight line - there has to be a reason - Pinterest have done "more" things right than wrong - "that's for sure" my own experimental testing reached 719,324 views in the last 4 weeks  + I have recorded and saved details of more than 170,000 potential purchasers!

Thanks for reading - comments welcome:

As you can see  - this page is all about background and startup. I have prepared now the full paper on stage 2 implementation and on-going automation. To be amongst first to receive this send an email with a very brief description of what you would like to achieve. My next piece of research supporting the above includes discussions with 5 experts who are ALL "ladies"  - I am now claiming fame as one of the first (men) to write about this!

Here are some recommended tools for scheduling and some for developing infographics. This stage of my work has included demographics analysis and the profile of following + followers. There are some new important tools which help to build a good understanding of this process. Tool 1. - free is "pinfollow" this tool allows some understanding of the important follower and following ratios and demgraphics. Tool 2 is "tailwind" a significant piece of software which links itself (given your permission) directly to your pinterest account and allows for automation of some important and time consuming processes. + The effect of joining group boards..

Swans and cygnets in real danger    Doorway to more web traffic      Borrowed from Doorway Collection   Inspirational Budah quotation

In a keynote at Shoptalk, a retail conference in Las Vegas (on 20/03/2018), Ben Silbermann, CEO and co-founder of Pinterest discussed in his prestentation, how visual discovery will be a key part of the future and how we use our smart-phones will expand beyond just taking photos. “I think in the very near future, people are going to query the world around them using P all the time,” Silbermann said. “Its going to open up the possibility for retail experiences to happen anywhere at any time.”

Recently - I watched an interview with Jeff Bezos (not been a good time for him recently) - (you can find the feed on my own pinterest/workshop wall) this is where I have pinned stuff with "drawing pins" for decades but now it is continuing using Pinterest ! It sparked off an interesting discussion between Gideon (my son and myself) not reaching any conclusion yet - typical! I am working now on the best way to find the "right" followers - talking to people all over the planet but not yet concluded - it's easy to understand why someone with a special idea gets followed a lot - but the weight of the (followers / following) is important to the Pinterest algorithm (I will update this point when concluded)

Updated overview my pinstats - 12/12/18 72K daily viewers!

The first version of setup process is online now at www.aarco.co.uk/pinterest-setup-process.html the process is written but still work in progress. (demand was too high to wait)


And "finally" if you have NOT seen enough "Take a look at these stats".

 Snapshot of real pinterest analytics figures

 More of real pinterest analytics figures

 That's all! - I have spent a lot of my working life studying statistics and these two charts tell a powerful story ! Pinterest is now growing more quickly in the UK right now! I am still trying to find out why I get 100 visitors to this page from USA to each one from UK!!! if anyone wants to see the sheer depth of statistics available to make strategic decisions I have published a page at http://www.aarco.co.uk/my-pinterest-stats.html you will need quite a lot of time on this but in business you need to understand your client base!

Thanks for visiting - More live pin boards below including my own favourite Olivetti - was my first employer, a great company with fabulous designers - Richard + I am starting to think about offering Drones via a strong new "pin board" and Dropshipping myself!

Coming Soon -