"Welcome" this is a page dedicated to usage data and demographics -
researched / organised by Ricardo - Pinterest for Business UK Expert
/ Consultant - New information is right here for ALL Pinterest users
- Learn to generate "additional growing /
FREE web-traffic" for your own business website or drop-ship site.
Pinterest age & gender demographics
Although more popular with younger users, Pinterest still has a
steady user base across demographics ranges.
34% of 18-29 year olds use Pinterest.
34% of 30-49 year olds use Pinterest.
26% of 50-64 year olds use Pinterest.
16% of 65+ year olds use Pinterest.
Although a higher percentage of online women use the platform, 50%
of all new signups are men.
Pinterest location demographics
More than 50%
of Pinterest users live outside of the US.
For US social media users, here is the breakdown of use
- 29% of adults
living in urban areas use Pinterest.
31% of adults living in suburban areas use Pinterest.
28% of adults living in rural areas use Pinterest.
Pinterest education demographics
- 18% of adults
with a high school diploma or less use Pinterest.
32% of adults with some college experience use Pinterest.
40% of adults who graduated college use Pinterest.
Pinterest income demographics
- 20% of adults
who make less than $30,000 use Pinterest.
32% of adults who make between $30,000–$49,999 use Pinterest.
34% of adults who make between $50,000–$74,999 use Pinterest.
39% of adults who make over $75,000 use Pinterest.
This page is FULL of "Tips and Tricks" to help
Pinterest users both business and personal. The information here will
help you organise your own ideas + get them found. Pinterest is the
ONLY social-media image based web application which makes it easier
to find new business at Zero cost.
Visitors to this page - typical spread!
+ Here below are all the answers to - why you should use Pinterest for your
The Upcoming (now announced) Pinterest IPO "is one to
watch" - basic Pinterest quick review here:
Founded in 2009, Pinterest
provides a social media
and information search system to find
stuff and organise images,
recipes and short movies.
“Pinterest inspires you to discover and sort
images that you love. It
easy / tidy collecting of your own stuff.”
At the same time it is now becoming one of "THE" main drivers of
traffic to websites worldwide.
It’s a simple but powerful
a VERY effective e-commerce
/ communication platform.
to hit $1.5
billion this year.
There are worldwide,
more than 250
million active users
Pinterest is now
in the top-five mobile apps.
One third of users
on a daily basis.
$1.5 billion and current valuation is close to
> $12 billion.
Pinterest expects to
public offering very soon.
(All news here available as it happens on my own Pinterest boards)
All the information below is written by "me" Ricardo here in
Chester UK (ex-corporate business planner
and for 20+ years an entrepreneur - now "sort-of" retired) -
Visits to this page are coming from all over the world, I am answering
hundreds of questions by email, you can ask here in any language + if you send
your website url I advise free of any charge on the potential
Pinterest + integration on your own website >
email@example.com (I can usually reply within 2 days). All the information here is updated constantly
with developing knowledge!
Services I am offering are: Help / consultancy with setup and
development of your own P structure including quick and easy "website integration"
for your own site. Further services
including help with monetisation and drop-shipping are also available.
Note: If you would like this page
or your email reply in your own language
firstname.lastname@example.org specify your language and I will publish
or reply with translated copy (by Google of course).
There are NEW things added
Here are more ways to
accelerate the growth of followers whilst maintaining cross traffic
generation (this mornings count is over 8,450
growing at +10% per week) - my Pinterest site views are already over
1.8 million viewers per MONTH! - If "you" would like to increase
your own web traffic Pinterest is certainly the way forward for you. (there
are 70k +
Pins on my own boards so far)
It's now becoming expected for websites to have Pinterest
integration - so here is more on how this works.
The images here when pinned carry
inbuilt links directly back to this page. This achieves
web traffic increases daily. The 1st one you can see is called a
"rich pin" and carries live the number of times it has been
repinned. You can see the number of times it has been re-pinned. From those
the escalating re-pins could be a LOT! - if each new destination pin
board attracts the same,
in a short time it will have reached millions of views / (new business) opportunities at a minuscule cost!
- I am now getting many questions about "drop-shipping" and have
recently started another study (based on information you can see here)
- it is written by Damien Defranco - "the world expert on this subject"
Dropshipping / I am now recommending this.
The guy on
the left (my son) designed the poster and the pic on the right is a part of
Pinterest ??? (many things to many people -
now qualified as
fastest" growing business on our planet. +
Going public in just a few weeks!
here by - Richard Grace
started in 2018
I first published
this page in March 2018 (after building visitors + followers) I know
now that the "world" is very
- more than just here on our tiny island of UK (where "by the way" we are
VERY VERY SLOW in
With more than "280 million" daily
users and a growth rate of more than 50% per year, the indication
(a fact even) is
that Pinterest is fulfilling a demand rather well! It is
NOT another Facebook which
remains dominant in terms of group social interaction. Pinterest is
an image, # "AND" word / "searchable" matching application with astounding/addictive share-ability AND
top class functionality. + it is fun +
easy to use! (those are the main reasons for P's astonishing results)
Our decisions are
influenced by how things look - we all know that visual images are
important regarding a high percentage of everyone's
desires, interests and purchases.
today more than 70% of females between 25 and 55 now use
"daily" for both enjoyment and decision
making / purchasing. The male equivalent has
over 30 % !!. Here in the UK we
"WILL" catch up
or catch on even us men. I have not yet discovered why we are so
far behind these International trends (but I will)!
This relatively new ability to
record images and make comparisons of product availability and cost
is now changing the way shopping works.
Pinterest has made image/idea sharing "easy and
product matching and price comparison - "it's simple".
- "drag frame on image + click" or with
lens (pinterest image matching) "point your phone and click" (you are now looking at - choice,
links directly to a choice of suppliers info).
Pinterest is now THE
leading platform for image recognition, image comparison AND image
sharing. (the Google of images with links built in). Many
click through directly to
more info, advisors and,
where you can review ideas, find and buy stuff
So - What now? Firstly - here directly below
is a working example of
a pin board
(it's embedded in this page and operates on a "live" basis)
- I started with 18 boards in total as part
of my research
- increased this to 50 whilst experimenting, including shared boards and sub-boards. All
these boards are all
connected "live", the one
right here below has (16,000+ photos
of cats!) - it could
easily be photos of your products) - "yes" I did say
sixteen thousand + cat
photos" - as you are reading this -
right now - you can try by
it - or read more and
come back. I recommend you
read more of this first - it's only a
5 minute read in
total (you are welcome to take longer!) !
Note: the integrated boards on this page are truncated for reasons of page
There are many untapped applications of this
technology for most if not all businesses as well as
benefits for users.
FREE Pinterest, powerful and
simple to use "app" lends itself to VERY easy integration
e.g. Images from sites can be saved and shared by anyone visiting
(THIS IS FREE MARKETING). Importantly (here is the benefit), these
images can and do carry inbuilt digital information of real value. This
means users can and do find more quickly the
of the product, idea, service or experience
being offered. This outstanding function
(unique to P) makes Pinterest a "search
engine" of amazing ability.
for most businesses:
If images of what you do or sell are
important then you MUST have a plan in place regarding
how to benefit from using
Pinterest. It has
to become a part of your
business strategy. If not, you’re missing
out on key opportunities, + (perhaps) exposing yourself to loss of
business to competitors. Why? - because your
will become P friendly sooner than yourself. (As
we are aware - shops and
stores are struggling right now and Amazon is building more capability by
the minute) - ask yourself why this is?
Why should you use Pinterest for business?
Pinterest is an
image based text searchable information network.
sharing ideas when planning projects or seeking out new products to buy, enjoy and use.
Pinterest is all set to overtake
"twitter" within months,
to become "second only" to Facebook in the league table of the
world's most used websites. Google of course
remains dominant in text search.
Pinterest is quite different from
Before I say any more about how to use Pinterest for business, here’s quick overview
of some key Pinterest terminology. It's simple so I had to "spice"
it up a bit.
What are Pins?
A Pin is any image or
many with embedded links that someone "a pinner" chooses to
save to their own Pinterest boards. For businesses, more important
than the pin itself (if anything
could be) is the website link it can and does
"very often" carry. If an image is pinned
from your own website it carries a link back from where it came
Pins get repinned by others looking for similar ideas and visits to
your website go up "exponentially" (at NO cost to
yourself). If visitors stay a while and pin more of your
images - (guess what ?) the result is more web traffic
and potentially more
Every pin with an embedded link points back to the
website it was pinned from. (the Pinterest software protects
this from cheats)
More than 160 billion (that's a hundred
and sixty thousand million) Pins to
date indicate that something is changing, not to mention there is
Here are my own figures - Pinterest work on this site by myself
all of it! - you can go
direct to see all my test boards on
Pinterest in new window
These test boards open in a new browser
window and take you directly to ALL my test boards WITH
all the numbers
- you can
check back here easily to re-read the above. Boring I know
but very important - here you can see the
number of pins and boards, the number of followers and most
importantly - you can see the ratio of following to
followers I used... Changing the ratio can produce
more followers and
MORE traffic immidiately. Comments
/ questions are welcome.. (my email link is below).
I have published web page that explains
the setup process in more detail. How to
write about "human nature" - That's the difficult bit because
everyone thinks they already know - yes they do but telling
people what they already know is the "trick" of marketing. If you
would like more detail email me with your questions
- that is still completely free!
I am in Chester UK -
if you want to talk with me by phone that is easy - send me an email and then
(by appointment) we can chat free of any cost.
You can use the talk button on the bottom of this page
to send any quick notes. During any calls
I can advise and send code direct to your device as
we are on-line (using this stuff this makes the world a small place !).
Remember I said this can't be done overnight - but it can be
done at very low cost - if you wait then the cost will rise + 1. You
may find it NEEDS to be done to compete - and 2. You will find that
the catching up time becomes an issue - (that is how
most good ideas progress) -
"and that's all from me".
Thanks for visiting - If you got
this far - stay and have a play around with my test boards
they click through to my Pinterest site where the pin boards are
organised and stored.
Pinterest truncate the number of Pins on integrated / display boards as 48,000+ would
slow down this page! Feel free to contact me
by email if you have comments or need more help! Use email-Richard link below.
Every 10 seconds 82,000 new photos,
comments and graphics are added to Pinterest - this is
now early 2019, the trend
continues upwards and
the graph is not a straight line - there has to be a reason -
Pinterest have done
"more" things right than wrong - "that's for sure" my own
experimental testing reached 719,324 views in the last 4 weeks
+ I have recorded and saved details of more than 170,000 potential purchasers!
Thanks for reading -
As you can see
- this page is all about background
and startup. I have prepared now
paper on stage 2 implementation and
on-going automation. To
be amongst first to receive this send an
email with a very brief description of what you would like to achieve.
My next piece of research supporting the above
includes discussions with 5 experts who are ALL
"ladies" - I am now claiming fame as one of the first
(men) to write about this!
Here are some
recommended tools for scheduling and some for developing infographics. This
stage of my work has included demographics analysis and the profile
of following + followers. There are some new important tools which help
to build a good understanding of this process. Tool 1. - free is
"pinfollow" this tool allows some understanding of the important follower and
following ratios and demgraphics. Tool 2 is "tailwind" a significant
piece of software which links itself (given your permission)
directly to your pinterest account and allows for automation of some
important and time consuming processes. + The effect of joining
In a keynote at Shoptalk, a retail conference in Las Vegas
(on 20/03/2018), Ben
Silbermann, CEO and co-founder of Pinterest discussed
in his prestentation, how visual discovery will be a key part
of the future and how we use our smart-phones
will expand beyond just taking photos. “I think in the very near future, people are going to query the
world around them using P all the time,” Silbermann said. “Its going to open
up the possibility for retail experiences to happen anywhere at any
Recently - I watched an
interview with Jeff Bezos (not been a good time for him recently) - (you can find the feed on my own
pinterest/workshop wall) this is where I have pinned stuff with
"drawing pins" for decades but now it is continuing using Pinterest ! It
sparked off an interesting discussion between Gideon (my son and myself)
not reaching any conclusion yet - typical! I
am working now on the best way to find the "right" followers - talking
to people all over the planet but not yet concluded - it's easy to
understand why someone with a special idea gets followed a lot - but
the weight of the (followers / following) is important to the
Pinterest algorithm (I will
update this point when concluded)
Updated overview my
pinstats - 12/12/18 72K daily viewers!
The first version of setup
process is online now at
www.aarco.co.uk/pinterest-setup-process.html the process is written
but still work in progress. (demand was too high to wait)
And "finally" if you have NOT seen enough "Take a look at these stats".
- I have spent a lot of my working life studying statistics and
these two charts tell a powerful story ! Pinterest is now growing
more quickly in the UK right now! I am still trying to find out why
I get 100 visitors to this page from USA to each one from UK!!! if anyone
wants to see the sheer depth of statistics available to make
strategic decisions I have published a page at
http://www.aarco.co.uk/my-pinterest-stats.html you will need
quite a lot of time on this but in business you need to understand
your client base!
Thanks for visiting - More live pin boards below
including my own favourite Olivetti - was my first employer, a great
company with fabulous designers - Richard + I am starting to think
about offering Drones via a strong new "pin board" and Dropshipping
Coming Soon -