Pinterest for Business.
This is the setup Process - Page Version 2. "How
to find more website / Blog viewers using Pinterest". Increase
traffic and reduce
costs. Follow this plan to generate "more sales" !
What is Pinterest ??? (many things to many
people - and now being referred to as
fastest" growing business in the world.
Implementation: How to make a success of “Pinterest for Business
Marketing" and increase your website traffic at the lowest cost
If you are using social media
Pinterest is "simply" the best of all the referral tools wherever
visual imagery is involved. The Pinterest
keyword searchability is the best available.
Here in UK we are about to witness Pinterest overtake Twitter in usage
volume and marketing value. Whilst strongest in USA, European
adoption is now growing fast + the user gender mix is balancing as
men catch up.
How to implement
Pinterest for Growth
Read this carefully
then make your own
assessment – Can Pinterest can be
integrated in your marketing mix? - email me if you need any
clarification before you start.
Important info to consider:
1. Pinterest pins can easily carry links to your website and
spread around the web much faster than facebook or twitter.
2. The lead generation life of a good Pin is much, much longer
that a tweet or post on any social media platform.
3. The content / not the date, is key –
what your potential client sees is an image of
your choice / design. Important keywords
are included in
a short description + a built in link is provided
which takes the viewer directly to your own target page (the code
which does this is embedded in to the pin and follows the pin when re-pinned).
i.e If six people repin it and there are six cycles the same you
have placed 6*6*6*6*6*6 copies = 46,656 advert copies linking to your
website. If you are selling DIY tools it is best to pin on topic
related pin board named (DIY Tools). Selling cat stuff on a cat
related board is best. My cat board is called (Noellas Cats). n is
my wife of course!
4. Pins last longer than f&t posts and
they combine visual imagery with important
messages + can spread fast – the resulting traffic
correctly) is virtually immediate and
longer lasting than
traditional social media posts.
5. This is how Pinterest has become established, as the new marketing “must
6. How? = They have got it right, they
(Pinterest) are ahead of the game, they are growing fast,
their infrastructure and software is world leading + their management
7. An increase of 40%+ in penetration in accounts of Fortune 500
companies over the last 18 months is proof of the concept and the
At a recent conference Ben Silberman CEO
of Pinterest said this:
discovery will be a key part of the future and how we use our mobile
devices will expand beyond just talking and taking photos". “I
think in the very near future, people are going to query the world
around them all the time”
Silbermann said. “It’s going
to open up the possibility for retail experiences to happen anywhere
at any time.”
Comment from myself:
Amazon and others
know all this and the result is changing
purchasing behaviour. The way the high street and business has operated for
many, many years is changing fast. Here in
Chester our High Street is loosing shops and the locals don't want
this our debate is underway.
Whilst many believe that Pinterest is simply a form of personal
entertainment it is NOT
So What is it -
what "IS" Pinterest and why is it different
P is becoming a trend driver in the way peoples lives can now
operate. Need something - click device – drone (in
future) delivers - job done – you now have what you want – (a
tool, a component, a new dress, piece of furniture, +++ whatever you
need). You will benefit from reduced cost
and more efficient distribution. The suppliers that win
most will be the
suppliers who appreciate / implement this first.
The whole experience of researching,
comparing and purchasing is
moving fast. Using Pinterest will save time
and effect the fundamental economics of many activities.
Why and how can Pinterest do this?
Feeding obsessions and necessities. Pinterest has all the
integrated features built in and working. You must now join the 1m+
businesses with "Pinterest for
Business" accounts. You will be able to
access the marketing features to promote your brand instantly + Most
important is to integrate this in your
current marketing mix seamlessly.
Important: - "Pinterest for Business differs from a
Personal Account". The added
business specific features work
well for marketing at low cost.
The features are well thought over, they work and are built in as
How to set up
your business account
Go to pinterest
Change personal account to business - or
- set up a "new"
(your chosen name is
Understand and accept the terms of business
Integrate the supplied codes into your website
(you may need help with this - send me an email request for process
help - if you are using a web developer ensure he / she is familiar
with the required process - I can help with this if necessary)
5. Delegate or
learn yourself the creation of your own
Pinterest for business image and functionality
6. Inform / train any employees on use
of these new services
(what to expect and
how to use it)
Pinterest analytics (included) and implement a target / review based
Build a following - watch the data - develop your
useage - make sure integration - in your website is easy to use.
Different Terms of Service
- Business vs Personal
The Pinterest terms of service differ for a
business, so be sure to read through them / understand them in
relation to your own operation. All the differences reflect that you
are using the account commercially.
The usage policy and guidelines remain the same. The etiquette
remains the same however the "guidelines
for commercial use"
MUST be followed strictly. This is universal for all Business
users. +++ Don’t Spam, Do accept
AND reply to user comments promptly
and keep in touch. Pinterest changes are implemented frequently
without any significant notice.
This whole concept is relatively new and
whilst Google has "advanced image search and analysis" it is Pinterest
alone that are stealing the march towards dominance in image search
Pinterest gives you free use of their platform and publishes
instructions / conditions regarding its use. Help is provided in the normal way.
Pinterest do not diferentiate the useage regarding any particular
industry or type of product. There are guidelines
for use regarding both
written content and imagery, all of these are
normal but must be adhered to.
Pinterest have control to stop your account if policies are abused /
This is one of the newest and already quite advanced features.
Anyone familiar with other analytics will be able to make use of
this easily for understanding what works best for
When you verify your account, you get access
to the important
tracking information. You’ll be able to assess on-going impact of
your own pinning strategies. This is vital to see which strategies
work for your own market penetration.
Rich Pins have additional information built in. The Pinterest
system has a page for easy building of the rich pin and supplies a
code with instructions regarding how to paste /
integrate this into your own web
page. Once this code is inserted – back on the page builder
Pinterest verifies all is correct and working with each rich pin.
(this process is virtually immidiate if all is correct). For this
you require access to your website and some knowledge of how to
update the code. (easy but I will deal with this in a separate
More New Tools
Pinterest is continually developing enhancements to their
processes and introducing new options to their services. There are
no other companies that offer a service and audience similar in any
way. It is my own opinion that the success Pinterest is achieving is
simply due to the excellent product they have
conceived and produced.
Other advantages of the Business site
You can use your business name and can insert your website URL.
There are tools which allow instant creation of code which allow
Pinterest boards to be seemlesly integrated in web pages
(as used here on this page). This is a
great feature. (right click - view source - you
can see the codes)
Example - here below is
the code for the sentence in parenthesis you just read
lang="en-gb">. (right click - view source - you
can see the
Searchability of your
You can build in search words or phrases
easily using descriptions
and page titles inside or on pins and comments. #TAGS are also used easily.
Pinterest has been described
/ tagged by Social Media Examiner as a "visual
search engine" but it is more than this.
Images that Work
One quick perusal of Pinterest
is all that is necessary. It very soon becomes clear how
visual a site it is. With such an emphasis on the visual impact,
your images should become
the cornerstone of anything you share
Connect with Your Other Social Media Platforms
When you create your
business account it’s easy to connect your
Twitter and Facebook accounts to your new Pinterest for Business
account at the same time.
This will help you get more followers by tapping into the ones
you already have on other platforms. It will
also will help spread your content across platforms so more
people see it. And, it will add
Twitter and Facebook buttons to your Pinterest account.
Go to your account settings
Go to the social networks section
Connect your Facebook and Twitter accounts
4. Connect others available
that you consider important
Note: Pinterest will auto connect with
your other devices at your choice
Share Pins in your
Take any difficulty
out of getting people to find your pins by sending the pins
direct! Your communications are
place to add your latest pins.
This will help inform
about your Pinterest account and can
"of-course" the opportunity exists to encourage them to become followers.
SEO for Pinterest
You can use
normal SEO strategies
to optimize your pins for Pinterest searches.
Follow these steps:
Step 1: Research keywords. Try Google Keyword Planner to find keywords related to
Step 2: Add keywords to your pin
Step 3: Add keywords to your pin
Step 4: Add keywords to your pin
(alt image) file names.
In the same way you use a call-to-action in
any copy, a "call-to-repin"
can significantly increase the engagement of your pins.
Build Relationships and Gain New Followers
You will be able to see which
pins are popular.
The next step
in Pinterest marketing is to use your pins to build relationships
with followers and influencers that will help
Knowing what users look for when following
other accounts will allow you to give them what they want and, in
turn, grow your following (this info is available
in a transparent way when you observe their own Pinterest boards)
The main factors that Pinterest users take into
consideration in the "should-I-follow-or-not" decision-making process
how many accounts you are following
and are following
how many pins you have
· 3.how many boards you have
To be on top of those factors and build relationships to grow
your reach, you need to:
daily or twice daily
Many say you should post
some 10-20 + new pins every day. Make sure
you are not just repinning the content of others, but
it is your own fresh content that will drive new
traffic. (keep them on target with your goals)
Don’t pin all
daily new pins at the
same time. Spread your pinning if possible.
Tip! You can create a Secret
Board and collect pins to save time. Load up
your pins in the morning, and keep them on your secret board.
Throughout the day, return to this board and grab the pins you want
to pin on other “live boards.” Note: you can use
"tailwind" to Manage this. This is a paid service with an allowed
trial period - my own experience of this is positive and it is
Engage with Followers
Just like you respond to tweets, Facebook posts, and Instagram
comments, engage with your followers directly by answering their
questions and responding to their comments. Go the extra mile and
address them directly, using their names to really take your
customer service to the next level.
Comment on Your Followers’ Pins
Engagement is a two-way street. You need to reach out to your
followers’ boards as well. Leave comments on their pins.
This will ecourage followers to revisit
Follow and Engage with Popular Boards
The best way to see successful Pinterest strategy in action is to
follow and engage with popular boards. You can learn a lot from the
established players. See what kinds of
pins they pin, what kinds of boards they have, and how much engaging
they do. Your goal is to get on their
If you are commenting on these popular pins, your brand name will
be seen by the huge number of people who follow those boards.
Tip! It’s a good idea to follow popular
boards that are relevant to your industry
and business as opposed to “just because” they are the most popular.
Here you can do yourself a favor and follow the
boards that have a following closer to yours. It
is your target market that is important to your sales.
Invite Others to Pin on Your Boards
Another board feature for marketing is the Open Board, which
allows users to contribute their own pins. You
have to give pinning access by adding their name or email. You, as
the creator, of course, have full power, and your contributors
cannot change the board name or description.
This feature is great for marketing because you get your
community involved in a personal way.
Invite your followers and get big authority
- if you
can get industry experts and leaders to contribute to your boards
all the better!
Reach a wider audience and gain more
followers by reaching out to others in your field.
Start by following their boards, repinning their pins, and
leaving engaging comments on their pins. Once you’ve dropped your
name that way, you can initiate a bigger collaboration.
Ask if they will post on a board of yours, or offer to contribute
to one of their boards. Offer ideas for their boards and show that
you are familiar with their content when initiating collaboration,
and you’ll be closer to that “yes” you’re looking for.
Find Friends from Other Social Media Platforms
You know that when you create a new account with Instagram or
another social media platform, they ask if you want to “Find
Friends” using your phone’s contacts or Facebook friends.
Well, to save time and get a solid starting foundation of
followers, there’s a “Find
Friends” option for Pinterest, too! Don’t waste all the
Twitter and Facebook contacts you’ve made. Follow them, and they
will find you!
The Find Friends button is in the upper-left corner of your
Pinterest home page.
How to Promote Your Brand Successfully: Pinterest
Integrate Rich Pins
Brands taking advantage of Rich Pins
can notice an 70%
increase in their
repin/pin ratio. You’ll see the big brands taking advantage of Rich Pins… And, you should, too!
“Rich Pins.” are full of valuable,
traffic-generating information; and, right now, they are the best
direct strategy for growing your sales using
the Pinterest platform.
Rich Pins come in 5 different flavors: movie, recipe, article,
product, and place, all fully loaded with their own set of valuable
features that will boost your engagement and direct traffic to your
More on Rich Pins
When you apply for Rich Pins, you’ll get real-time information
automatically updated on your pins and more ways to direct people to
your site because your site will be linked to your Rich Pins. No
hassle, no fuss. Just leads.
Even more on Rich Pins
“Article” pins are also valuable in that they can promote your
blog posts and direct Pinterest users to your blog. Article pins
come with a larger title with your brand’s logo, a description, and
a call-to-action at the bottom with a direct link to your original
How to integrate Rich Pins
For any of your Rich Pins to have
best potential to direct
traffic to your site, you need to get them validated on the
Pinterest site itself. (If you aren’t the most tech savvy, you’ll
probably want some help from your web developer…it involves meta
tags.)Here’s how to do it:
Once your Rich Pins are approved by Pinterest, they will be out
there for the entire Pinterest world to see, to repin, and to be
directed to your site!
I’m not telling you that you should think about using Rich Pins
because it would help your business. I’m telling you that you NEED
Rich Pins if you want to keep up in the crazy social media marketing
Rich Pins are still fairly new, so especially if your business is
small and growing, they will set you apart from your competition.
And the Fortune 500 companies like GM, Apple, and Procter & Gamble
are all using Rich Pins. Follow the big boys, and you’ll have the
potential for some serious growth.
Mix Up Your Content
A good rule for all social media is to mix up your content. You will
lose the interest of your followers and lose your chances of gaining
any new ones if your content is static and not diverse enough.
So, please whatever you do, don’t just post product photos. Do
you remember that study
done by The University of Minnesota? Well, diversity of
pin was the 8th most important factor when users were deciding
whether to follow an account. So, throw in some other boards that
give your followers added value.
Include a Direct Link to Your Site
Not all of your pins are going to make sense as Rich Pins.
(Product photos, events, and articles benefit from the added
information provided with Rich Pins, but not all of your content
It’s all about context.
When you are pinning images to your “brand Inspiration” board,
you don’t need Rich Pins. Relevant quotes to your business
definitely wouldn’t call for a Rich Pin.
But, there is one piece of information that comes with Rich Pins
that your other “simpler” pins need, too: a direct link to your
Even your inspirational pins need a link to your site, because if
one quote you posted last Tuesday changed one of your follower’s
lives, they likely will want to check out your brand. If you have a
link to take them to your site, they don’t have to go searching for
information, and you increase the chances of them finding your site.
Simply include the link in your pin description, and you’re good
Put Your Most Popular Boards on Top
Over time, you’ll be able to see which boards are more popular
and get more engagement. Put your best foot forward and move these
boards to the top of your page so when users come to your page, they
will see your best material.
Keep It Seasonal and Relevant
Another way to keep your content fresh is to piggy-back off of
holidays, seasons, and events. Like the Nike Women’s “Fall ‘14 Style
Guide,” the more specific boards add more relevancy and catch
attention because they make those products even more relevant and
create a sense of urgency. Take advantage of that!
Create a Board only for Blog Posts
Grab all those article Rich Pins you have, and organize them into
their very own board! You’ll want to put this board at the top of
your page so your followers will see it first thing. This will help
draw traffic to your site and make it easier for users to find your
content since it’s all in one easy-to-find-board. They will thank
Track Your Success and Learn the Strategies that Work with
One of the newest features on Pinterest for
Business is Pinterest
Analytics. This feature is only for business accounts and
allows you to see:
Which pins and boards from your profile people love
What people like to save from your website
Who your Pinterest audience is, including their
gender, location, and other interests
What people like to save from your website
Which devices people use when they’re pinning your
How adding the Pin It button to your website leads
to referral traffic from Pinterest
Why are these statistics important to you?
Because they will help your account and your reach grow.
The information gained from your Pinterest
Analytics shows you which strategies work and which ones don’t.
Knowing this, you will be able to build your future Pinterest
strategy based on hard facts. The strategies that work
will be proven.
But, to get access to your Pinterest
Analytics, you’re going to need to verify
your website first.
And, there is another reason verifying your
account is a good idea. It will help you gain authority and build
You can verify your website in the settings section by adding a
meta tag. This will give you a verification badge, and you’ll be
official. If you choose not to verify your site, you can still
include a link to your site on your page, but you won’t be able to
use Pinterest Analytics.
Don’t miss out on the crucial information Pinterest Analytics
will give you. Verify your account!
How to Start Using Pinterest for Business to Improve Your
Visibility and Promote Your Brand Right Now
I just threw a lot of information at you, I know. But don’t feel
overwhelmed. The aspects of this guide are all totally necessary and
can be broken down easily.
For businesses we are offering setup,
integration with websites and on-going advice / consultancy (paid
help). Contact Richard - You can see it working here / check out on
this website. See how Pinterest integration has generated 40+% traffic growth in 6
It works like this - during my own Pinterest
learning phase I placed images on a test board "the cat
one" I named "Noellas Cats" Images from here have been pinned and
repinned all over the planet and the ones pinned
from this page generate traffic daily. "Pity I don't have any
cat related products to sell! -?
- "But - sometimes I write my own ideas before I have thought
them out!" Here below is my chosen cat pin and a photo of one of the most
famous people who ever lived (having a chat
with one of our neighbours). + a couple of others.
DIY - How to Start ?
a pinterest business
account (free) - create boards - pin stuff and get followers +
feedback data - integrate this with your website -
watch for an increase
traffic and sales. If you need help contact me
for the process documentation. - Thanks for reading
and happy pinning.
Photos I used - Random
examples here: ?
The photos below
are TOTALLY random.
When re-pinned they carry "automatically" 1. This webpage link - 2. A brief description of the photo content,
and 3. Pinterest supplied "Rich Pin
lables" to make them stand out.
Here are my own figures SO FAR!!!! Pinterest work on this site by myself
all of it! - you can go
direct to see all my test boards on
Pinterest in new window
These test boards open in a new browser window and take you
directly to all my test boards WITH the numbers in order that you can
check back here easily to re-read the above. Boring I know
but very important - here you can see the
number of pins and boards, the number of followers and most
importantly - you can see the ratio of following to
followers I used... Changing the ratio can produce
MORE traffic immidiately. Comments
/ questions are welcome.. (my direct email link is below).
I am in Chester UK - if you want to
talk with me at no cost that is easy - send me an email and then
(by appointment) we can chat free of any cost or use the talk button on the bottom of this page. I can advise and send code direct to your device as
we are on-line (using this makes the world a small place !).
This can't be done overnight - but it can be
done at very low cost - if you wait then the cost will rise + 1. You
may find it NEEDS to be done to compete - and 2. You will find that
the catching up time becomes an issue - (that is how
most good ideas progress) -
"and that's all from me".
Thanks for visiting - If you got
this far - stay and have a play around with my test boards
they click through the Pinterest site where the pin boards are. I am presuming Pinterest
truncate the photo numbers on test / display boards as 40,000 photos would
slow down this page! Feel free to contact me if you need help! Use email-Richard link below.
Every 10 seconds 80,000 new photos, comments and graphics are
added to Pinterest - this is March 2018, the trend is upwards and
the graph is not a straight line - there has to be a reason -
"more" things right than wrong - "that's for sure" my own
experimental testing reached 517,673 views in the last 4 weeks
+ I have now recorded details of more than 150,000 potential purchasers!
Thanks for reading any
It's 22/04 and I have
completed my stage 2 work plan (version 2). I am recommending some
tools for scheduling and some for developing infographics. This
stage of my work has included demographics analysis and the profile
of following + followers. There are some important tools which help
to build a good understanding of this process. Tool 1. - free is
"pinfollow" this tool allows some understanding of the important follower and
following ratios and demgraphics. Tool 2 is "tailwind" a significant
piece of software which links itself (given your permission)
directly to your pinterest account and allows for automation of some
important and time consuming processes. + The effect of joining
A few weeks ago I
watched the interview with Jeff Bezos - (you can find the feed on my
own pinterest/workshop wall) this is where I have pinned stuff with
drawing pins for decades but now it is continuing on pinterest ! It
sparked off an interesting discussion between Gideon (my son and me)
not reaching any conclusion yet - typical! It's 23rd of June now and I
have found the best way to find the "right" followers - talking
to people all over the planet is not yet concluded - it's easy to
understand why someone with a special idea gets followed a lot - but
the weight of the followers / following is important (I think - will
keep updating untill concluded)