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Pinterest for Business Expert UK - Information

Here this one page tells you - "How to generate new & low cost aditional web traffic using Pinterest". How it works. Do this "now" and the result will be - "more sales for less cost" !

 Pinterest updated software - It's 05/08 I have studied and used all Pinterest latest updates - here are my notes on progress:

There are NEW things and one thing which I personally think is major. On desktop version there is a following button right next to your home and search buttons. Click and it shows new pins from pinners you are following. If you hover over a pin and want to pin it the new enhancement suggests which board / gives you choice and facilitates pinning VERY rapidly. If you make updates once or twice a day (recommended) this is a great productivity enhancement. So simply hover over a pin check it is suggesting your board of choice - click done. You can edit who you follow from the same screen. All productivity enhancement are always good for business and this one is major. There are a few other minor things changed and all works "of course". Since this update I have developed a new way to exelerate the growth of followers whilst maintaining cross traffic generation (this mornings count is 3,423) in excess of 10% per week! my own Pinterest site visits are already over 500,000 per MONTH! - If "you" would like to increase your web traffic read on now.


It's becoming a bit of a "no brainer" in my type of "business speak" - here my latest updated / review.

The images here when pinned carry a link back to this page which exponentially increases web traffic. The first one you can see is called a "rich pin" and carries live the number of times it has been repinned. You can see it has been re-pinned 580 (at the time of writing this) - if each new destination pin board attracts the same, in a short time it will have reached (millions of views / opportunities at a miniscule cost!)

 

       Photo to make you think   Photo to make you think   Popular photo of Log Cabin   Problem Solved - Pinterest drives new traffic

What is Pinterest ??? (many things to many people - and now being referred to as "THE fastest" growing business on planet earth.

 

This research by - Richard Grace May - June - July-Aug 2018

I first published this page in March - and now (after 18,000 + visitors and 3700 + followers) I know that the "world" is very "p-interested" - more than just here in our tiny island of UK (where "by the way" we are VERY VERY SLOW in takeup).

 With more than "280 million" daily users and a growth rate of more than 50% per year the indication (a fact even) is that Pinterest is fulfilling a demand rather well! It is NOT another Facebook which remains dominant in terms of group social interaction. Pinterest is an image, # "AND" word / "searchable" matching application with astounding / addictive share-ability AND top class functionality. + it is fun + easy to use! (those are the main reasons for P's astonishing results)
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Our decisions are influenced by how things look - we all know that visual images are important regarding a high percentage of everyone's desires, interests and purchases.
In USA today more than 70% of females between 25 and 55 now use pinterest "daily" for both enjoyment and decision making / purchasing. The male equivalent has now reached over 50 % !!. Here in the UK we "WILL" catch up or catch on even us men.
This relatively new ability to record images and make comparisons of product availability and cost is dramatically changing the way our shopping works. Pinterest has made image sharing "easy and enjoyable" + product matching and price comparison is simplified. - "drag frame on image + click" or with lens (pinterest image matching) "point your phone and click" (you are now looking at - choice, including links directly to suppliers info).  Pinterest has now become "simply" THE leading platform for image recognition, image comparison and image sharing.(the google of images with links to websites built in). Many images / (pins) link directly to more info, advisors and most importantly, websites where you can review ideas, find and buy stuff quickly on-line. (P has been for some time "the bloggers paradise" but time has come for business to join the party).


So - What now? Firstly - here directly below is a working example of a pin board (it's embedded in this page and operates on a "live" basis) - I made 18 boards in total as part of my research + "there are more" at the bottom of this page. These boards are all connected "live", the one here has (14,000+ photos of cats - it could easily be photos of your products) - "yes I did say ten thousand + cat photos" - as you are reading this - right now - you can try by scrolling and clicking about with it - or read more and scroll back. Of course I recommend you read more of this first - it's only a 4 minute read in total !

There are vast untapped, valuable applications of this technology for most if not all businesses as well as benefits for users.
The FREE Pinterest, powerful and simple to use "app" lends itself to easy integration in websites. e.g. Images from sites can be saved and shared by anyone visiting (FREE MARKETING). Importantly (here is the benefit), these images can and do carry inbuilt digital information of real value (the inbuilt links). This means users can and do find more quickly the best source of the product, idea, service or experience being offered. This outstanding function (unique to P) makes Pinterest a "search engine" of amazing ability.


It's as simple as this for most businesses:


If images of what you do or sell are important then you must have a plan in place regarding how to benefit from using Pinterest. It has to become a part of your business strategy. If not, you’re missing out on key opportunities, + (perhaps) exposing yourself to loss of business to competitors. Why? - because your competition will become P friendly sooner than yourself. (As we are aware - shops and stores are struggling right now and Amazon is building more capability by the minute) - ask yourself why this is?


Why should you use Pinterest for business?


Pinterest is an image based text searchable information network. Pinners are sharing ideas when planning projects or seeking out new products to buy, enjoy and use. I have studied all the latest data closely. Pinterest is all set to overtake "twitter" within months, to become "second only" to Facebook in the league table of the world's most used websites. Google of course remains dominant in text search. Pinterest is quite different from ALL other social networks. Before I say any more about how to use Pinterest for business, here’s quick overview of some key Pinterest terminology. It's simple so I had to "spice" it up a bit.


What are Pins?


A Pin is any image or video many with embedded links that someone "a pinner" chooses to save to their own Pinterest boards. For businesses, more important than the pin itself (if anything could be) is the website link it can and does "very often" carry. If an image is pinned from your own website it carries a link back from where it came automatically. Pins get repinned by others looking for similar ideas and visits to your website go up "exponentially" at no cost. If visitors stay a while and pin more of your images - (guess what ?) the result is more web traffic and potentially more sales!
Every pin with an embedded link points back to the website it was from. (the Pinterest software protects this from cheats) More than 150 billion (that's a hundred and fifty thousand million) Pins to date indicate that something is changing, not to mention there is something working!

What works?


In order to keep things organized, Pinners usually sort their own Pins into collections called boards. For example, boards can be product offers, case studies, project information or simply grouped images of things the pinner likes or aspires to.
Your own boards can be liked and followed just as you yourself can "like" and "follow" any boards of other pinners, AND maybe most importantly, you can make comments, write descriptions and include keywords + # (hashtags). Pinterest is text searchable just like Google..


Web Integration


For many businesses an active Pinterest account is now becoming a "must have". It can drive web traffic at costs miniscule by comparison with other strategies. It is becoming more and more significant to many business situations. Images are vital to marketing and pinterest integration with your website is now vital to maintain competitive ranking in search.


How to start


Open a Pinterest for Business account - make boards, label them and start pinning. If you choose to receive feedback the Pinterest for business system will keep you informed day and night (you select the frequency) + The Pinterest website gives you all the info needed to understand how to achieve the results you want.
Other Pinners can follow your entire portfolio, or just the specific boards that interest them most. Once followed the Pins you save will appear in their feed. (in this case always associated with both written and visual info + your chosen links are built in to stay).


What is a feed?


A Pinterest feed is just like a feed on any other social network - it’s data or let's just call it info - about links and content from boards and users that a Pinner has followed or pinned or re-pinned. The feed you can choose brings you automatic updates by email on who (which pinners) are pinning your images.


How to set up a Pinterest account.


If you use Pinterest to enhance the marketing of your business, you MUST create a "Pinterest for business" account (this is free of any charge), rather than a personal account. Business accounts offer specific valuable features e.g. analytics and the ability to use Pinterest paid advertising if desired.
If you already have a personal Pinterest account, you can convert it to a business account easily. Simply, fill in some additional information about your own business + accept the business-specific terms of service.
This account setup is as easy as it gets - register - choose name - choose business or personal - sign up DONE. Now - name your boards and start to pin. No payment is required or asked for to sign up and use this system. Pinterest generate revenues by offering advertising on a paid / choice basis.


What user strategy is best:


Experienced pinners will all say the same:
Best to pin regularly / often - the system wants you to do this, the most feedback and benefit goes to those who contribute regularly. (my own tests qualify that Pinterest gives priority to regular pinners). There are available, separate apps. (approved by Pinterest), which help automate and schedule your pinning process. (I have used "tailwind" and "pinfollow" - recommended).
Set your goals - Personal / Business - Define your strategy to suit.
Have fun - you are about to join the fastest growing network on the planet.


How is Pinterest integrated in an existing website ?

Easily - when you have a business account - see above - Pinterest "give" you access to all the codes free of any charge + simple on screen instructions about how to configure and use them. These codes "snippets" are cut and pasted from their page on-line into your existing code at the point (on-page) where you want your new stuff to appear.

If you are reading this using a laptop and mouse - right click - select "view source" and you will see my own Pinterest code snippets right here (you can do this on the mobile version but it is not as easy). So - Pinterest give you the code snippets - you paste them in. Of course - you may choose to leave this to whoever looks after your website (or ask them to give you 10 minutes training) - But let us not pretend this is difficult.


Summary ?

1. Sketch out where you want the P buttons (of your design and choice) +  any "action call links" to appear. 2. Paste in the Pinterest supplied codes. 3. Upload the modified pages to your webserver. All done! Now, keep an eye on how your visitors behave (using P free analytics and G analytics) then make your own strategic alterations to suit. More visitors to your website will result (easy to see in analytics). - If you get your message right then more sales will follow. -- This of course is assuming your products or services are displayed correctly to the right audience and only you could know this! - How simple is that!


 This Page written by Richard - Pinterest name "ricardospizza"

For businesses we are offering - setup, integration with websites + on-going advice / consultancy (paid help). Contact Richard - You can see it working here / check it out on this website. See how Pinterest integration has generated 40+% traffic growth in 6 months!

Overview

It works like this - during my own Pinterest learning phase I placed images on a test board "the cat one" I named "Noellas Cats" Images from here have been pinned and repinned all over the planet and the ones pinned from this page generate traffic back daily. "Pity I don't have any cat related products to sell! -? - "But - sometimes I write my own ideas before I have thought them out!" Here below you can see my chosen cat pin and a photo of one of the most famous people who ever lived his initials are E.T. having a chat with one of our neighbours - her initials are J.B.). + a couple of others.

DIY - How to Start - reviewed ?

Open a Pinterest business account (free) - create boards - pin stuff and get followers + feedback data - integrate this with your website - watch analytics for the increase in your traffic and monitor the sales. If you need help contact me -  after reading the process documentation (now available here). - Thanks for reading and happy pinning.

Photos I used - Random examples here: ?

The photos below are TOTALLY random. When re-pinned they carry "automatically" 1. This webpage link - 2. A brief description of the photo content. 3. The Pinterest supplied "Rich Pin lables" where appropriate to make them stand out. 4.Some keywords and #tags in the descriptions.

Very successful pin with cat lovers  Our next door neighbour meets Edward Teller  Our son Gideon loves to ski  small-dream-house Very powerful pin - people like it a lot

Neil posted on Facebook Tiny House in Vermont   Very Good Cat Pic cannot be real   Very popular tree house pic   Lost Rings  

   This is the life - annexe, small house with everything   Outdoor Kitchen - This seems to meet the definition !!   This is the life - plan for annexe, small house with everything  This is the life - plan for annexe, small house with everything    This is our own cat and Pizza oven  This is the best treehouse pic yet  This is the website traffic generator pic   This is the website traffic generator pic 

     Snapshot of real pinterest analytics figures   Snapshot of real pinterest infographic  pinterest cat thinking infographic

Here are my own figures TO mid-March!!!! Pinterest work on this site by myself all of it! - you can go direct to see all my test boards on Pinterest in new window click here

These test boards open in a new browser window and take you directly to ALL my test boards WITH the numbers - in order that you can check back here easily to re-read the above. Boring I know but very important - here you can see the number of pins and boards, the number of followers and most importantly - you can see the ratio of following to followers I used... Changing the ratio can produce more followers and MORE traffic immidiately.  Comments / questions are welcome..  (my direct email link is below).

I am further developing the "now" published web page that explains the setup process in detail - it is published! How to write about "human nature" - That's the difficult bit because everyone thinks they already know - yes they do but telling people what they already know is the "trick" of marketing. If you would like more detail email me with your questions - that is completely free!

I am in Chester UK - if you want to talk with me by phone that is easy - send me an email and then (by appointment) we can chat free of any cost. You can use the talk button on the bottom of this page to send any quick notes. During any calls I can advise and send code direct to your device as we are on-line (using this stuff this makes the world a small place !).

Having re-read this "my own script" - Even I find it too good to be true - however I have the data - how ? Firstly - I had a quick look and it made me think - then - I spent 12 months experimenting for a couple of hours each day. - I searched for experts and read ALL their stuff and then, did a LOT of what was recommended - I integrated it in my own website, then watched the results using analytics - I talked to friends and family about it "they all let it go above their heads". Now I have CONCRETE results there is a bit of a change in thinking underway!

Remember I said this can't be done overnight - but it can be done at very low cost - if you wait then the cost will rise + 1. You may find it NEEDS to be done to compete - and 2. You will find that the catching up time becomes an issue - (that is how most good ideas progress) - "and that's all from me".

  Thanks for visiting - If you got this far - stay and have a play around with my test boards they click through to my Pinterest site where the pin boards are. Pinterest truncate the number of Pins on integrated / display boards as 40,000+ would "for sure" slow down this page! Feel free to contact me by email if you have comments or need more help! Use email-Richard link below.

Every 10 seconds 80,000 new photos, comments and graphics are added to Pinterest - this is July 2018, the trend is upwards and the graph is not a straight line - there has to be a reason - Pinterest have "more" things right than wrong - "that's for sure" my own experimental testing reached 623,492 views in the last 4 weeks  + I have now recorded details of more than 150,000 potential purchasers!

Thanks for reading - comments welcome:

As you can see for yourself - this is all about background and startup. I have prepared now the full paper on stage 2 implementation and on-going automation. To be amongst first to receive this send an email with a very brief description of what you would like to achieve. (my next piece of research supporting the above includes discussions with 5 experts who are ALL "ladies")  - I am going to claim fame as one of the first (men) to write about this! (updated 06/07 - draft 3 is ready and all tests are working)

I have completed my stage 2 work plan (version 3). I am now recommending some tools for scheduling and some for developing infographics. This stage of my work has included demographics analysis and the profile of following + followers. There are some important tools which help to build a good understanding of this process. Tool 1. - free is "pinfollow" this tool allows some understanding of the important follower and following ratios and demgraphics. Tool 2 is "tailwind" a significant piece of software which links itself (given your permission) directly to your pinterest account and allows for automation of some important and time consuming processes. + The effect of joining group boards..


Swans and cygnets in real danger    Doorway to more web traffic      Borrowed from Doorway Collection   Inspirational Budah quotation

In a keynote at Shoptalk, a retail conference in Las Vegas (on 20/03/2018), Ben Silbermann, CEO and co-founder of Pinterest discussed in his prestentation, how visual discovery will be a key part of the future and how we use our smart-phones will expand beyond just taking photos. “I think in the very near future, people are going to query the world around them all the time,” Silbermann said. “Its going to open up the possibility for retail experiences to happen anywhere at any time.”

Recently - I watched an interview with Jeff Bezos - (you can find the feed on my own pinterest/workshop wall) this is where I have pinned stuff with "drawing pins" for decades but now it is continuing using Pinterest ! It sparked off an interesting discussion between Gideon (my son and myself) not reaching any conclusion yet - typical! I am working now on the best way to find the "right" followers - talking to people all over the planet but not yet concluded - it's easy to understand why someone with a special idea gets followed a lot - but the weight of the (followers / following) is important to the Pinterest algorithm (I will update this point when concluded)

The first version of setup process is online now at www.aarco.co.uk/pinterest-setup-process.html the process is written but still work in progress. (demand was too high to wait)


 

And "finally" if you have NOT seen enough "Take a look at these stats".

 Snapshot of real pinterest analytics figures

 More of real pinterest analytics figures

 That's all! - Sorry but I have spent my working life studying statistics and these two charts tell a powerful story ! Pinterest is set to take-off in the UK right now! I am currently trying to find out why I get 100 visitors to this page from USA to each one from UK!!! if anyone wants to see the sheer depth of statistics available to make strategic decisions I have published a page at http://www.aarco.co.uk/my-pinterest-stats.html you will need quite a lot of time on this but in business you need to understand your client base!

Thanks for visiting - Richard

Calfpath Consultancy / Chester / UK  Our Social Media links are here: 
 Pinterest has become the most effective new driver for web traffic - don't get left behind! - Facebook pulled the plug on free advertising at 12/01/2018 and are making major changes.

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